TOMS and ̨ÍåSWAG
TOMS® and ̨ÍåSWAG have been working together since 2011 to improve health and education outcomes for children in the United States and around the world.
Making a Large Footprint of Positive Change
One-for-One Impact
Known for their casual shoes and commitment to giving and innovation, TOMS operates a One for Oneâ„¢ model. For every pair of TOMS shoes purchased, a pair of new shoes is given to a child in need in partnership with humanitarian organizations.
̨ÍåSWAG integrates shoe distributions into our larger health, nutrition, and education programs. To date, TOMS has given ̨ÍåSWAG over 1 million pairs of shoes and winter boots for children in Australia, China, El Salvador, Jordan, Kyrgyzstan, Lithuania, Tajikistan and the United States.
Employee Engagement
TOMS employees engage with ̨ÍåSWAG through Giving Trip experiences and event participation. Through visits to the field, TOMS employees have the opportunity to learn about ̨ÍåSWAG’s work and to see how TOMS shoes are integrated into our larger development programs. Giving Trip participants actively join in shoe distributions and gain a broader understanding of community development.
TOMS also regularly invites ̨ÍåSWAG leaders to be guest speakers at employee office events, allowing us to provide updates from the field and connect with employees.
Awareness Building
TOMS plays a critical role in raising visibility for ̨ÍåSWAG’s brand, offering regular exposure to new audiences and influencers.
TOMS spotlights key messages about children in need through special features in their flagship stores and by cross-promoting ̨ÍåSWAG campaigns through digital advertising. TOMS also drives their consumers and fans to take action, supporting ̨ÍåSWAG’s emergency fundraising efforts during disasters such as Hurricane Harvey.